Description
Author: Dr. Sanjeev Bansal
ISBN: 9789394867062
Published: 2024
Genre: Economics
Language: English
Pages: 381
Format: Hardcover
ABOUT THE BOOK: India’s North-East has always remain neglected for decades now; in terms of their economy, prospects for growth, development of its people and above all the confidence to grow. For years together the region has been a witness to catastrophes of conflicts, natural and manmade calamites, militarization and despite the fact that the region is rich in natural sources has seen extreme migration of people in large quantities due to lack of basic amenities and investments. The location of North East is both a boon as well as a risk as almost 98 per cent of the North-Eastern borders are international ones – Bangladesh, Bhutan, China and Myanmar. There are several start-ups that have huge potential for business growth like e-commerce, entertainment, agritech, adventure tourism, media, and leveraging on local resources. Every region has its typical challenges and advantages, and it’s imperative to carve a niche. North-east India has carved a unique position in the nation’s entrepreneurial landscape by dint of its emphasis on social entrepreneurship which has innovations to deal with the society’s challenges.
Entrepreneurship is also regarded as creative in the sense that it involves introduction of new products and technology. Even if new products or technology are not discovered
rather adopted from existing ones, they are no less than innovation. This is because to use old techniques in a new way requires creativity. For instance, the creator of laptops used the old technique of table computers in a new way and thereby created laptops. Thus, creativity can be called as essence of entrepreneurship. This book is useful for B.Com., M.Com., and MBA students of all Indian Universities. Presentation of various aspects of entrepreneurship is the most salient features of this book.
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